Growth
    Dec 28, 2023
    6 min read

    Why Startups Fail After MVP Launch (And How to Avoid It)

    Why Startups Fail After MVP Launch (And How to Avoid It)

    Why Startups Fail After MVP Launch (And How to Avoid It)

    You launched your MVP. Congrats! Now the real work begins. Here's why most startups stall after launch and how to avoid it.

    Mistake #1: Building More Features Instead of Talking to Users

    After launch, the temptation is to keep building. Resist it. Your #1 job is now talking to users.

  1. Set up user interviews
  2. Watch session recordings
  3. Read every support ticket personally
  4. Mistake #2: Vanity Metrics

    Page views and signups don't matter if users don't stick around. Focus on:

  5. Activation rate (% who complete core action)
  6. Retention (% who come back week 2, 3, 4)
  7. NPS score (would they recommend you?)
  8. Mistake #3: Premature Scaling

    Don't hire. Don't spend on marketing. Don't raise money. Not until you have:

  9. Product-market fit signals
  10. Repeatable customer acquisition
  11. Positive unit economics
  12. The First 90 Days Playbook

    **Days 1-30:** Talk to every user. Find patterns.

    **Days 31-60:** Fix the biggest pain points.

    **Days 61-90:** Test one growth channel.

    When to Know You're Ready to Scale

  13. Users are coming back without prompting
  14. Word of mouth is driving signups
  15. You can predict customer acquisition cost
  16. Ready to build your MVP?

    Turn your idea into a working product in 2 weeks.

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